Wednesday, 18 February 2015

Jo Malone Wood Sage and Sea Salt

Without doubt my favourite fragrance of all time, here's why…

This to me is everything a good fragrance should be. Completely unique, fresh, seductive and nostalgic. The way this scent seamlessly combines all the little niggles on my fragrance wish list is what has endeared me to this perfume for life. Big praise indeed.

Let's start off by discussing the uniqueness of this fragrance. Having worked on the fragrance counter of my local department store, I've sniffed my way through my fair share of perfumes. The truth? There are so many that smell exactly the same with the same promise of a musky vanilla base note, sweet or fruity top note and luscious floral heart. Sometimes they work to create iconic, delicious fragrances, other times it's a bit "seen it all before". But it's rare that fragrances shoot across my path that I think, "there's a scent I've never smelt before" this accolade goes to the Tom Ford's, Diptyques and of course Jo Malone's of fragrances. And whilst they may not always play precisely to my palate, I can't help but feel a tonne of respect for perfume houses who try to do a little something different with their scents. This is the first fragrance I've tried where there's not a single floral note to be seen. The notes they plumped for, Ambrette Seed, Sea Salt and Sage, are wildly different from what you'd normally expect to see in a fragrance, and I like that. 

Onto the cologne itself and its surprising blend of breeziness-meets-seduction. It's woody and earthy with the Sage note which to me smells alluring whilst also slightly masculine but it's not too heavy  because the crunchy sea salt adds a coastal quality (the breeziness I was talking about) which keeps things fresh and distinctive. A strange-sounding mix perhaps but I just love love love it, though I can't exactly put my finger on why. It's worth noting however that the scent of the candle differs slightly to that of the cologne. It's a deeper more intense version with less of the salty aquatic notes. 

In terms of nostalgia, I think the magic of a fragrance lies in it's ability to conjure up memories or to create them. This fragrance feels homely to me, something to do with the very British seaside aspect of it perhaps? I love the way that Jo Malone tell a story through their fragrances. Rather than "a seductive blend of sensual cherry blossom and enticing musk" or the usual, Jo Malone never fail to do something a bit different and provocative: 

"Escape the everyday along the windswept shore. Waves breaking white, the air fresh with sea salt and spray. Alive with the mineral scent of the rugged cliffs. Mingling with the woody earthiness of sage. Lively, spirited and totally joyful."

Now that's a fragrance description I can get excited about. And though it doesn't raise a precise memory in the way that Blackberry and Bay does, it feels familiar. What I love about this fragrance though, is that I know in years to come I will be reminded of the memories I'm creating now each time I smell this scent. I think that has a lot to do with it's uniqueness.

Fragrances are notoriously difficult to describe so what I would suggest, if you like what you hear (and perhaps even if you don't); get thee down to your nearest Jo Malone counter and give it a good sniff because you may just find that you love it as much as I do, which means 'Holy Grail Fragrance' status.

Love Elle 

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